The Portal Branding

The creative team at Visualize This were tasked with creating the new branding for the Portal Leisure centre in Irvine.

The brief was simple, create a new modern brand identity that captures the heart and history of the town of Irvine. We used the course of the River Irvine as our inspiration as it winds its way through the town providing an iconic shape which we applied to internal & external signage, window graphics and advertising media.

Project Conclusion

The Portal and Townhouse caters for local and family history, art exhibitions, community and cultural events, as well as sports and leisure activities.  

The building comprises function and exhibition areas, a six lane 25 metre main pool, a teaching pool, a six-court sports hall, studios, a fitness suite, both wet and dry changing areas, and pool viewing area.  

Logo Design
Brand Guidelines
External Signage
Internal Signage
Window Graphics
Advertising Media